Landscape is a report which aims to identify and track key trends in the South African marketplace. It combines information, statistics and predications for marketers and strategists to use as a planning tool.
The presentation includes overviews of 17 sectors including the economy, crime, the formal and informal retail market, the financial sector, language, media and the telecommunications market. It also looks at the consumer in terms of population, education, HIV/AIDS and tourism. In addition to academic and research reports we’ve spoken to industry experts to make sure that the information is relevant and useful for the business community.
The 2015 Landscape Report is bigger, better and more user-friendly than before. There are a total of 700 Power Point slides and 20 video clips, with hyperlinks for easy navigation. The Power Point format means the information is easy to re-use in your own presentations.
This report is not for individual sale and only available to companies who are members of the UCT Unilever Institute of Strategic Marketing.
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‘Most of the UCT Unilever Institute research projects are available to members free of charge.
New projects are released to the public via presentations and roadshows countrywide. Members are the first to hear about these events and receive a discount on tickets. Research is not available for sale on an individual project basis. On joining the UCT Unilever Institute members receive a library of all past research projects.